Which license to choose?

[Ben Tilly]

On Fri, Feb 26, 2010 at 9:35 AM, John Cowan <cowan at ccil.org> wrote:
> David Woolley scripsit:
>
>> >Fair enough; my assumption and projections of his code base may be
>> >incorrect, but the question is still out there: Is there a way to
>> >protect his name if someone else does something stupid with his project
>> >(and then advertises it)?
>>
>> Live in an enlightened part of the world, like Europe, that respects
>> "moral rights" in intellectual property?
>
> There's that.  But note this requirement in 3- and 4-clause BSD licenses:
>
>        Neither the name of the <organization> nor the names of its
>        contributors may be used to endorse or promote products derived
>        from this software without specific prior written permission.

As a curious non-lawyer I'd be curious to know how much legal force
this phrase has in the USA and why.

Ben